Photo by Joshua Rodriguez on Unsplash
If you’re a small business owner, you fall into tone of two categories:
- You’re a business with a website
- You’re a business without a website
Regardless of which of these two categories you fall into, unless you already have all of
the customers and business you need, you really have to read this article.
Let’s look at some scary stats:
59% of small businesses in Australia don’t have a website.
75% of people say they judge the credibility of a business based on the appearance of its
website.
97% of people start their search for local products and services online
If you don’t have a website, you’re virtually invisible to 97% of people who don’t already
know where you are and what you do.
But simply having a webpage isn’t enough if you want to be competitive during a time
when so much of our lives are spent online – even if it is a pretty page. Because web page
design alone isn’t enough.
If you’re still wondering, ‘Does a small business need a website that’s been well
designed?’, here are some more scary numbers? For those businesses that do have a
website:
- 70% have no Call to Action (CTA) on their homepage
- 68% have no email address on the home page
And, scariest of all: - 27% have no contact phone number on their home page
Your website is your 24/7 sales representative – without contact details easily visible front
and centre, you’re crippling its ability to do its job.
These days, a small business website homepage needs to combine two things: looks and
function.
Think about it for a minute. You need to buy a widget, and you’d really like to shop local.
You do the same thing we all do first these days and hit up Google to see who is selling
the widget you want near you.
You find a site, and it seems to sell the widget you want, but you’re not sure whether
they actually sell widgets or when they’re open. No drama – you’ll call them. Except there’s
no phone number on the front page. You look for a contact page. Well, first you look for
the menu. Because it’s been hidden stylistically situated under three tiny little lines at the
top of the screen so the menu options don’t get in the way of the full-page image that
might or might not be the widget you’re looking for.
You sigh. Click the Contact link (once you find it) and are taken to a page with – wait for it
– no phone number. Just a contact form where they promise to get back to you within two
business days.
Within the time it takes to roll your eyes, you head back to Google, find an overseas site
where you can get your widget cheaper anyway and place your order.
And the local business just missed out on a sale that could have made the difference
between them being able to pay rent that week and not.
Okay, that might be a slight exaggeration, but the reality is that we’ve all had a less-than-
optimal experience on a website before and we all know how frustrating it can be.
The last thing you want is for potential customers to have a similar experience with your
website – which is why you need an experienced high-converting web design agency, like
Design a Business Website, to guide the creation of your new small business website or
the renovation of your existing one.
We offer a range of different services all designed to transform your website into a 24/7
conversion machine. Services we offer include:
- Web design and development
- Digital marketing
- Website renovation and website layout
- SEO content creation
No matter whether you have a website already or haven’t gotten started online yet, we’re
here to help. Contact us today via email or phone to find out exactly how we can
supercharge your business’s hardest working sales tool.
